If you are about to launch a website, there are some important questions to ask yourself in advance, both in technical and some digitalmarketing terms.
By answering these questions, you can set the course for a successful website from scratch, avoiding the common “beginner mistakes”.
- Define your Objective: What Do I Want to Achieve with My Website?
Each website has at least one objective. For example, an online store primarily wants to sell products, a blog wants to inform customers, and a landing page is often used to generate leads.
Before you start planning, think about what should be the objective of your website. After that, you can continue with the following steps. The goal of the website is also an important part of your marketing strategy. You can follow up such marketing tactics by joining the best SEO Community that you have in your area.
→ Write the objectives of your website.
- Define your Target Group?
You have found your goal. Now is the time to identify your target group. In this way, you will get the cornerstones of how the content, writing and other areas of your website can be organized. Moreover, you can discuss it with the SEO expert in your area such as “Dubai SEO Expert” in order to get more clarity.
A good way to define a target group would be to create people- these are fictitious profiles that represent a typical user of your website using real and personal data.
Common criteria used to define target groups include:
- Age
- Gender
- Social conditions
- Education level
- Analyze the Competition: Who are My Internet Competitors?
It is always important to know who your competitors are. This is the case of the launch of a new product, as well as that of a website, especially if your objective is to obtain benefits from your website, for example, by starting an online store.
The first step in analyzing the competition is to do a Google search. If you have a central product or service that defines your company, you can search for this term or the combination of words on the web.
The search results pages will show you which competitors are there and which competitors are well positioned. Of course, you can search multiple product groups, segments, or industries for additional key terms.
SEO Company dubai says: Now, you should check the best positioned websites of your competitors. Just look at the search results on the first page only. As this will help you identify your main competitors strategy and build your own strategy up-front. The following elements will help you:
Content: Do the best positioned websites use a lot of content? Do they have a blog or magazine? What is the tonality of the web? Is the content of high quality? Are they original or are standard stock images used? Are they available in different languages?
Page Speed: Does the Web Load Fast?
Architecture: What types of menus are available? What categories are used on the website?
Design: How was the web design carried out? What is the mobile website like?
The intention of this competition analysis should not be to exactly copy the other websites. However, competitive projects are an excellent way to define your own strengths and determine which direction you want to take with your website.
→ Write the characteristics that you would like to implement on your own website.
- Site Architecture: What Categories Should Exist?
The categories in online stores generally derive from the main product groups. It gets a little more difficult with a blog. You can orient yourself according to the main categories in which your products can be categorized.
At this point, the category name can be temporary, but the names must be defined when creating the web in a CMS. The directories and URLs created by the CMS depend on the names of the categories.
- Create a Visual Concept: What Should the Menus and Navigation Look Like?
Menus and navigation routes are crucial elements that influence the ease of use of your website. This makes it even more important to think carefully about how navigation menus should be organized and what type of menu (s) should be used.
Dropdown Menu: This menu is often used for websites that have many categories and subcategories. It opens after clicking or hovering over it.
Static Menu
The static menu is always to the left or right of the web content. One click takes users to the desired category. Smaller websites in particular can benefit from it.
Header Navigation
This allows horizontal navigation. The menu items are arranged from left to right on the content.
Burger Menu
This menu is structured like a hamburger with its three layers of “bread, meat, bread“. Clicking on the three overlapping lines opens the menu and you can select individual categories by clicking on them.
At this time, it is not possible to make a specific recommendation regarding the menu. Each one has its pros and cons.
Depending on your menu choice, you can also select your content management system. With some CMSs, like WordPress, the menu can be defined in advance by selecting a specific template.
In online store systems, there are generally several options available to create a menu.
Basic points to keep in mind when planning the navigation menu:
A user should be able to reach each page with just three clicks from any page on your website.
Internal links in your content should also have anchor links in the menu to ensure link juice flow.
- Web Design: What are the Design Requirements?
Web design is not just a matter of taste, but also of usability. If your company already has a corporate design, this should be reflected on your website. This starts with the colors, but also includes the background, the shadows, the alignments and, finally, the font used.
What to consider when designing your website:
- Your target audience
- Mobile first
- High usability on all devices with which the site is accessed
- Your corporate design
Of course, when you design an online store, web design also has an impact on your conversions.
You can safely assume that your website will be used by many different people with different preferences and tastes. Show your designs to your team if you have one, as well as to your friends or acquaintances. Get as much feedback as possible.
- Content Creation I
What texts are inserted and where?
(keyword search, WDF * IDF, title / description)
Keywords: To ensure that your content is appreciated not only by users, but also by Google, keyword research is an important prerequisite for creating text, for example, for specific categories or products.
Relevance to the subject: After identifying the most important keywords for your website, the content creation process begins. To find not only the main keywords, but also related terms and relevant terms that optimally represent your topic, you must perform a TF * IDF analysis with the texts created.
If you use Ryte, you can find TF * IDF analysis in Content Success module.
- Creation of Contents II
What Graphics are Necessary?
In the conceptual design of a website, it is important to think about the application of graphics. Where should the images be placed? What graphics are necessary? If you do not create the image material yourself or already have templates, it is recommended that this work be done by professionals.
- Developing a Concept for Content: What Specifications are Used to Create Content and How?
It makes a lot of sense to write a guide on how the content of your new website will be created. At this point, there is no set schedule, but there are rules for creating text and images. This may seem very bureaucratic at first, but later it will make everyone’s job easier.
This is especially true when multiple employees or different teams are involved in content creation. As soon as detailed guidelines become available, everyone can use this guide accordingly.
This will make content production considerably more efficient. At the same time, a guide ensures that the content created is consistent in its overall presentation.
This guideline does not have to be set in stone, but must be periodically adapted to reflect new needs or challenges.
Text Length:
What should be the length of the product descriptions? How long should a blog post last?
Writing:
What tonality should the texts have? Should visitors be served formally or informally?
Structure of the Text:
How many captions should the product texts, category texts, or blog posts have? How should they be formatted?
Images and Graphics:
Where should the images be placed in the text? How big should they be?
- On Page Optimization: What are the Most Important Factors?
Once your website is ready and online, you must lay the foundations to achieve a high ranking. These important On Page factors, which must be fully optimized, are therefore considered fundamental to the overall concept of the website:
- Page speed
- Title and Description
- Tags h1
- txt
- xml
- One concept, many solutions
As with a marketing concept, there is no general web concept that suits every landing page. The eleven steps presented here are all relevant, but even the first step will be different from one website to another.
Now, when you start with your concept, you should take all the time you need to complete each step to your satisfaction. So, in this sense, we hope you have fun planning.